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Subaru Logo Redesign

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TIMELINE: 

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Fall 2024

TOOLS USED:

 

Adobe Illustrator

Adobe Photoshop

Adobe Indesign

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OVERVIEW

For this project, I was tasked with selecting a logo for redesign, and I chose Subaru. I’ve always felt that the logo had the potential for simplification. To start, I conducted in-depth research into the company's background and the significance of its logo. After exploring various ideas, I created several draft sketches, refining the design through feedback and revisions. The final result is a logo that I believe represents the brand in a more modern, chic, and clean way, making it both more readable and timeless.

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I used Adobe Illustrator and Photoshop to bring the logo to life and Adobe InDesign to develop a comprehensive branding guide showcasing the redesigned logo. This project allowed me to combine creativity with strategic thinking to create a visual identity that aligns with Subaru's legacy while giving it a fresh, contemporary appeal.

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