For this product rebranding, I was tasked to cater the design to an outdoorsy/adventurous market of people. I wanted my design to give off a warm and inviting feeling for people who love the outdoors. In undertaking the rebranding of this product, my primary objective was to tailor the design to resonate with a dynamic and adventurous demographic, specifically those with a penchant for the outdoors.

I set out to create a visual identity that not only captures attention but also radiates warmth and inclusivity. Through the use of organic lines, the design fosters a sense of connection between the product and the vibrant individuals it aims to engage. Recognizing the unique characteristics of the outdoor adventurer, I delved into a comprehensive analysis of their preferences, lifestyles, and aspirations. This thorough understanding served as the foundation for the design process, ensuring that every element was thoughtfully curated to align with my target audience’s sensibilities.